Extend your horizon with purpose-driven ultrarunning and performance coaching
Whether running 26.2, 50, or 100 miles, high performance depends on more than just training miles and good shoes. With FSF coaching, you’ll tap into your deeper purpose and guiding principles to build the right training approach for your life and in doing so, redefine your capabilities.
✓ crafted uniquely for your goals
✓ Certified and experienced coaching
✓ training approach to fit your life
FSF Coaching Approach
Proven principles with interdisciplinary knowledge
Openness, humility, self-actualization, and grit are FSF’s first principles. Knowledge comes from professional coaching, racing, crewing, and ultrarunning coach certification.
Tailored to your unique abilities, your goals, your life
Everything starts with understanding your deeper ‘why’ and the principles that guide you. Goals, training constraints and approach, and specific coaching are all built from there.
Focused on high performance, beyond simply miles and pace
You are more than just an athlete striving for a next-level challenge. FSF coaching is geared around helping you extend your horizon as a human, well beyond the finish line.
Coaching Options
Whether you’re interested in crafting the right training plan for you and your life or regular coaching to crush your next goal, FSF can help.
Monthly Performance Coaching
- 60-minute discovery call
- Bespoke training plan
- 2X 60-minute coaching calls each month
- Text communications and plan revisions as warranted
- Coaching covers vision development, comprehensive training approach, race strategy, pacing and crewing
- Base-building / Marathon – 100M+ distance
$300/mo.
Goal-Specific Training Plan
- 60-minute discovery call
- Bespoke training plan
- Text communications for feedback and questions on initial plan
- 1 round of plan revisions based on feedback
- Marathon – 100M+ distance
$250
Interested in coaching but not sure what you need? Let’s connect!
Tony Ciano
Founder & Coach
I have loved running as long as I can remember. I found ultra endurance running through a desire to really explore my limits, to push on my perceived sense of potential. My experiences in races from 50k to 240 miles have repeatedly shown the transformative impact of exploring new horizons mentally, physically and emotionally while developing greater grit and resilience along the way.
I have been a principles-based performance coach for years and have worked with professional athletes, musicians, business and nonprofit leaders, and social entrepreneurs driving impact in their communities. Every high performing leader I’ve worked with ties their success to having a clear personal vision – a deep understanding of their ‘why’ and ‘what’ – and guiding principles as the foundation for decision-making and action. I believe deeply that we are all capable of so much more than we realize, and I love helping partners break through their perceived limits and redefine what’s possible – to extend their horizon.
My approach to training and coaching is influenced in part by “Man’s Search for Meaning,” “Comfort Crisis,” “Do Hard Things,” and “Meditations.”
Some of the races I’ve run, coached, crewed or paced include: North Face 50M, Athletic Equation 12-HR, Athletic Equation 24-HR, Farmville 50K, Devil Dog 50K, Seashore 50K, Marine Corps Marathon, Keys 100M, Moab 240.
